Search Engine Optimization
The most important component to ensure that your business is found on search engines is SEO. It is crucial to have a functional, well-designed and informative website to capture your target audience’s attention. But this means nothing without any traffic to visit the website in the first place.
SEO is the process of increasing the traffic and ranking of your website through organic searches. The leading search engines use “spiders” or “crawlers” to locate web pages for their algorithmic search results. They are searching for the most relevant content available, so it is imperative that your website is built around a focal point.
Our SEO specialists will first evaluate what type of audience you are trying to attract and what keywords you want to rank for. Market research helps to see what keywords are being searched for the most often and what the competition is for each. This allows us to focus on the most relevant and beneficial keywords that should be implemented into your SEO strategy.
We will build or correct your website’s architecture to make sure that it is clean and accessible to the search engine crawlers. We move onto building meta tags, writing content, cleaning code, checking densities and building back links.
We will develop a link building plan that is long lasting and includes highly competitive keywords that will need a link building campaign of their own to gain higher rankings. Variation of your keywords will be used in your back links, which will give you the perfect balance and density. Increasing the number of links that point back to your website for top quality websites is very important to SEO marketing, and will help to increase your company’s overall traffic and ranking.
Call us today at tel:6048751919 to set up a free website consultation.